CEO Purpose Report 

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97% of CEOs believe there is a role for purpose in an organisation, but just 29% believe it is most effective under their leadership.

We conducted the world's most comprehensive study exploring what today's CEO really thinks about purpose - what it means, how it can be used to drive value and why it's pivotal to wider business performance.

Explore how the CEO role has changed

The research surveyed over 700 CEOs across the USA, UK, Germany and France, who explained their thoughts and opinions on the use of purpose in driving organisational value. 

Explore the insights in our CEO Purpose Report now.