Embracing a new definition of sports


Today, all sports are increasingly shaped by data and analytics. Never has the sports landscape stood on the verge of so many radical and exciting changes.

This issue of Magpie takes a deep dive into the forces changing the face of sports and examines how transformative new technologies are opening up new opportunities for athletes, franchises, brands, media and a massively globally connected fan base.

Explore the trends reshaping sports

We'll examine how these changes are creating the ideal conditions for innovation and driving unprecedented growth. And we'll explore how new cultural attitudes are shaping the exciting opportunities that lie just around the bend.

So what are you waiting for? Download the latest issue of Magpie now.